Some non-digital products have been more successful than others for online stores. Profitable items typically have a excessive value-to-weight ratio, they might contain embarrassing purchases, they could usually go to folks in remote locations, and they may have shut-ins as their typical purchasers. Items which can slot in a normal mailbox—such as music CDs, DVDs and books—are particularly appropriate for a digital marketer. Designers of online outlets are involved with the effects of data load. Information load is a product of the spatial and temporal arrangements of stimuli within the net retailer. Two major dimensions of information load are complexity and novelty.
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