
For the modern customer, there’s a lot to like about buying things in-store. There’s the instant gratification of being able to use the item immediately.
You can choose and try on clothes at your own pace before you take them home. And there’s always the retail therapy—the feeling of getting a new item that makes you feel good about yourself and ready to take on your day.
But when shopping online, we know customers expect more than just a good deal. They want convenience, efficiency, and quality services delivered with a personal touch. Below are five things customers expect from your modern online store.
A mobile-first approach
A mobile-first approach to e-commerce means that you prioritize the user experience for shopping on a mobile device. This means your website is designed to be accessed first on a smartphone and then on a desktop computer.
Unlike the traditional desktop-first approach of …