The consumer-facing event was well timed, lower than 10 days earlier than the competition of Diwali, an enormous gifting occasion. In a retail market where samples and giveaways are rare, Nykaaland was a pattern fest, with more than 100,000 samples distributed, many received by taking part in interactive video games and others given away as easy sharing and schooling. Think of this skin-smoothing moisturiser as a giant glass of water on your skin. It’s additionally the brand’s first re-fillable packaging, so you’ll by no means should throw away the green frosted glass it’s housed in. With the ability to look dewy on the cheeks but matte on the lips, this naturally-made make-up tint is a multi-tasking surprise.
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“It’s my more sustainable, plastic-free reply to the claw clip revival. I’m additionally stoked for hair bandanas,” she says. “Think Aaliyah fashion, when …