Owning a dental practice is a profitable business so long as you can maintain a retainer of loyal patients. Whilst most people stick with the same practice, some are open to looking elsewhere as long as there is an incentive to do so. It is especially hard for new Milton Keynes dentists to break into the local market with people being so familiar with their current practices. Standing out from the rest, whilst offering an exceptional service will help your dental practice surge into success.
In this blog post, we will share some of the most important things that all new dental practices should consider if they want to attract patients. Making the effort won’t go unnoticed, and soon you will notice a flock of new patients choosing your practice due to the great benefits it comes with.
Treatment bundles
First of all, if you are a dental practice that offers things like Invisalign and veneers, you should consider making treatment bundles. This would be a collection of treatments that work hand in hand, and by pairing them patients receive a discount off the price when compared to the individual treatments. For example, dental implant treatment might also involve a free hygienist appointment. Or, people getting composite veneers will be able to whiten their teeth at a discounted price.
Payment plans
The current economy means that people do not have thousands of pounds readily available to spend on dental care. With this, dental practices that can offer manageable payment plans are getting the most business. Allowing patients to pay for procedures in interest-free instalments will incentivise them to get their treatment done with your practice. Speak with a financial advisor to see what the options are for your practice, but if you can facilitate this payment structure, it would be a great idea to bring more patients in and keep them loyal to your business.
Yearly subscriptions
Subscription plans are also becoming more and more popular among patients. Choosing a dentist in Solihull that lets you spread the cost of your two checkups and any treatments across the year is much more attractive than spending a lot of money in one go. This subscription may include two free dentist appointments, free hygienist appointments and teeth whitening for the year.
Free dental supplies
Lastly, you need to consider offering your patients free dental supplies with each visit. Such a small venture can go a long way in patients choosing the right dental practice for them. Choose from mini toothpaste packets to even mouthwash for each patient to take home with them after they visit. This will make patients feel valued, whilst also getting value for their money.
Bottom line
Overall, standing out as a dental practitioner against hundreds of other competitors is not easy, but you can give yourself an edge by offering great incentives. Consider offering payment plans, treatment bundles, and free treats for patients to take home with them after each appointment; Your list of loyal patients will surge and your business will dive into success.